“I AM”

Arguably the two strongest words in the English language, for whatever follows, we become.

An apparel line to empower, inspire and bring a heightened awareness to the way we describe ourselves and the power within our words.



To be a catalyst for giving back and rebuilding the language we use and teach the next generation to speak regarding self-talk.



Urban. Strong. Sexy. Created by neo-soul/R&B artist Laura Dowding.


“As an artist and creator, it is my passion to bring love, self-awareness and truth to the foreground. Whether through music, fashion or pure conversation, I want to make authencity sexy.”


FREE Copy of Laura’s newest EP “GROWN” with every apparel purchase!

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